Social Media Analytics

We collect and analyze data from a variety of social media platforms to draw insights into people's needs, emotions, intentions, and behaviors.

Research topics

• Customer-centric business strategy through Voice of Customer analysis of products and services
• Monitoring social phenomena by collecting and analyzing data from diverse social media platforms
• Product improvement and new product launch strategies from product review analysis
• Identifying customer needs with natural language processing such as topic modeling and sentiment analysis
• Social issue detection and monitoring systems based on network analysis of web data

Representative projects

"Developing a process for linking social issues with R&D solutions" and "A model for extracting patterns of solutions to social problems" (Korea Institute of Science and Technology Information, commissioned research)

Partners

Korea Institute of Science and Technology Information, National Research Foundation of Korea, and others